President at Wieden + Kennedy; Former EVP & Global Head of Marketing at Beats by Dre; Former CMO at MTV; Former Global Account Director at Nike
Jason White has over 20 years of experience as an award-winning marketing professional, and has built a highly acclaimed career creating culture-shaping ideas for Fortune 100 companies— including some of the most iconic brands in the world.
He excels at building brands at points of influx, and shares his strategies and experience with audiences worldwide.
Jason is the former CMO of MTV Entertainment, the former Global Head of Marketing for Beats by Dre, oversaw all Nike creative when he was managing director at Wieden+Kennedy, and also served as CMO at Curaleaf, now the nation’s largest cannabis provider.
He conceived of LeBron James’ Re-Established (NAACP’s 2021 Presidents Award winner), marking the player’s return to the Cleveland Cavaliers in 2014.
Additionally, Jason has co-authored product launches with Serena Williams, DJ Khaled and Pharrell, among others.
Jason is a member of the AAF Hall of Achievement, Forbes CMO Next List, Ebony Top 100, and is an 8x Cannes Lion Award recipient for Beats By Dr. Dre’s “Straight Outta” campaign.
Managing Growth, Goal Setting & Execution: How to Succeed During Times of Change
With over 20 years of experience leading some of the most recognizable brands in the world, Jason specializes in scaling organizations at their point of influx.
Through ambitious goal setting, high-level execution, and a vision toward the future, Jason shares fascinating insider stories along with practical tools that leaders can use to adapt during periods of growth and change.
Join Jason as he explains his thought processes, decision making, and best-practices while citing his work at the 2008 Beijing Olympics, his experience with Beats by Dre joining Apple, bringing cannabis to the mass-market in 2019, and leading MTV into streaming with Paramount+ in 2022.
The Art of Disruption: Permission to Act Boldly
In this customizable presentation, Jason shares personal stories of turning corporate crises into cultural successes on multiple occasions, referencing his work with household name global brands.
Designed for audiences of all backgrounds, Jason leaves listeners with a deeper understanding of how to inspire transformation by being bold and decisive in all of the decisions that we make.
Told through an intimate personal lens, this can't-miss talk is packed with tangible strategies for teams at organizations of all shapes and sizes.
From Nike to Beats, From Cannabis to MTV: An Evening with Jason White
“Having the courage to be bold enough to try things and put yourself out there is what defines and pushes culture.”
Join Jason for an evening of inspiring, self-deprecating lessons learned from a lifetime of success, failure, and everything in-between.
From having great parents, to not-so-great decision making, to finding creative success at some of the most recognizable brands in the world, Jason engages with audiences in a way that only he can.
He shares his experience in shifting culture while creating unique brand narratives, leaving audiences brimming with actionable takeaways.
Informative, funny, riveting, and educational, this is a can't-miss talk from one of the most compelling marketing and leadership visionaries of this generation.