Metaverse Leader; Web3 Innovator; Marketing Futurist; Social Media & Gen Z Strategist
Quynh Mai is the Founder & CEO of Qulture (formerly known as Moving Image & Content), a digital creative agency known for equipping their clients to confidently embrace the near future.
Through the use of compelling narratives and cutting-edge technology, Qulture crafts prescient campaigns to connect brands with their audiences and guide them for their next big moves in the digital space.
She has steered global brands that include Sephora, Nike, H&M, Google, COTY Group, L’Oreal Group, Ferrari, Yeezy and Uniqlo, successfully shifting their marketing practices from traditional media driven initiatives to innovative, digital-first programs that drive business results for the modern age.
Quynh has worked with the world’s top directors, artists, celebrities, and entrepreneurs in both business and creative fields, and directly with tastemakers who have been at the forefront of cultural change, including Kylie Jenner, Angelina Jolie, Annie Leibovitz, and Jennifer Aniston.
As Qulture’s leader, Quynh has led the company to win two Clio awards, three Hermes Creative Awards, a Webby Award, and was included in Campaign’s “40 over 40 Digital Innovators.”
A war refugee and female founder, Quynh has established a reputation as a seasoned thought leader on the nexus of fashion, marketing, and technology.
She has been a keynote speaker twice at Fashion Tech Forum and Melbourne Fashion Week, a panel host for Advertising Week for four consecutive years, and has contributed opinion pieces to The Business of Fashion and Women’s Wear Daily.
Every time Quynh smells a whiff of freshly made french fries, she counts her blessings. Her family escaped Saigon as it fell to the North Vietnamese, and her educated, upper Middle class lawyer Mother could only find work in the States as french fry vendor at a local Flea Market. But it’s that immigrant sacrifice that allowed Quynh to graduate from UC Berkeley and launch her career in New York City.
Quynh gains great inspiration from her artisanal baker husband. Together, they decided to adopt their two sons (from China and Ethiopia) to pass along their good fortune and gratitude.
Gen Z Rising
According to Bloomberg, Gen Z controls $360 billion dollars in disposable income. They are currently the generation with the most financial power on Earth. Just as the rate of technological change is accelerating, within the next few years, the digitally native Gen Z populous will powerfully impact all elements of society.
Their values are progressive, yet inclusive. They are culturally diverse, and can skillfully leverage technology in ways never seen before through social media and gamification. On top of their purchasing power, they influence $600 billion of spending power in the U.S. alone, and are unfazed by conventional advertising and marketing.
How will your company market products and services to the generation that is soon to become central to success? Will your industry face an "extinction moment,” just as credit card companies will soon face, since Gen Z has other means to access money and does not want to accumulate additional debt?
As a minor example, did you know that chewing gum manufacturers are suffering because Gen Z faces are always on screen, so they don’t like to be caught chewing? What about “fast fashion,” which Gen Z is turning away from in favor of "slow fashion” and vintage, because of concerns surrounding waste, the environment, and labor exploitation?
In this presentation, Quynh shares early signs of Gen Z’s collective influence today that point to how they will re-shape culture and commerce tomorrow. This presentation enables audiences to begin adapting their businesses to capitalize on these inevitable macro-trends.
Culture Wars: New Power, New Opportunities, and the Next Frontier
With the rise of stakeholder capitalism replacing shareholder capitalism, and the maturation of Gen Z—coupled with the decentralization of Web3—a fundamental power shift is emerging.
In the near future, data and its control will no longer rest solely in the hands of a few mega corporations, but rather with an anonymous army of metaverse makers, participants, and NFT holders who are just now beginning to organize around subcultures, causes, and interests.
This new collective has the potential to shame corporate behemoths, topple government officials, and sway the markets as decentralized Web3 structures have unprecedented power, and are built impervious to censorship or cancellation.
The WallStreetBets subreddit community, which disrupted giant Wall Street firms with “meme stocks” like GameStop, exemplifies this power. Web3 technologies are the force multiplier in this once-in-a-generation tidal shift, and there is no part of our culture that won’t be affected.
Learn how to thrive, not merely survive, in this new world. Join Quynh Mai to learn how to position your company (or yourself) to capitalize on these trends.
Where is the Money in the Metaverse?
Analysts project that the metaverse economy will reach $3 trillion by 2030. At that point, people will look back on today’s Internet in the same way we now look back at aol.com, 28K modems and Windows 95 blue screens.
In 2030, what will be the big opportunities of today that business leaders will look back on with great satisfaction—or regret?
Right now, it’s hard to separate metaverse hype from reality, and to know how to successfully migrate businesses to the metaverse and Web3. Companies will be either early, or late; thriving, or extinct.
In this customizable presentation, Quynh Mai shares a simple three-part framework for how to transition your business to the metaverse using a consumer-centric approach to pivot some of your offerings to digital goods and services.
Understand the opportunities and pitfalls—and start shifting your mindset and business to be truly digital-first.