Quynh Mai
EXCLUSIVE
Metaverse Leader; Digital Innovator; Marketing Futurist; AI, Social Media & Gen Z Strategist
Quynh Mai is the Founder & CEO of Qulture (formerly known as Moving Image & Content), a digital creative agency known for equipping their clients to confidently embrace the near future.
Through the use of compelling narratives and cutting-edge technology, Qulture crafts prescient campaigns to connect brands with their audiences and guide them for their next big moves in the digital space.
She has steered global brands that include Sephora, Nike, H&M, Google, COTY Group, L’Oreal Group, Ferrari, Yeezy and Uniqlo, successfully shifting their marketing practices from traditional media driven initiatives to innovative, digital-first programs that drive business results for the modern age.
Quynh has worked with the world’s top directors, artists, celebrities, and entrepreneurs in both business and creative fields, and directly with tastemakers who have been at the forefront of cultural change, including Kylie Jenner, Angelina Jolie, Annie Leibovitz, and Jennifer Aniston.
As Qulture’s leader, Quynh has led the company to win two Clio awards, three Hermes Creative Awards, a Webby Award, and was included in Campaign’s “40 over 40 Digital Innovators.”
A war refugee and female founder, Quynh has established a reputation as a seasoned thought leader on the nexus of fashion, marketing, and technology.
She has been a keynote speaker twice at Fashion Tech Forum and Melbourne Fashion Week, a panel host for Advertising Week for four consecutive years, and has contributed opinion pieces to The Business of Fashion and Women’s Wear Daily.
Every time Quynh smells a whiff of freshly made french fries, she counts her blessings. Her family escaped Saigon as it fell to the North Vietnamese, and her educated, upper Middle class lawyer Mother could only find work in the States as french fry vendor at a local Flea Market. But it’s that immigrant sacrifice that allowed Quynh to graduate from UC Berkeley and launch her career in New York City.
Quynh gains great inspiration from her artisanal baker husband. Together, they decided to adopt their two sons (from China and Ethiopia) to pass along their good fortune and gratitude.
Popular Topics
Post-Post Truth
In just over a year, the power of AI is just emerging. From deep fake videos to voice mimicking robocalls, from stunning pieces of art to music design, us humans are having a hard time separating real from AI fiction.
As we enter this election year, where truth becomes malleable and less clear, how can we navigate this post-post truth world? How can we keep from being duped but rather harness AI to become our own superpower?
In a world of have and have nots, we are now moving into an AI-abled vs AI-disabled world. What do we need to know to be ready, so we don’t face irrelevancy – or even eventual extinction?
Generation Disconnect
For those of us that did not grow up as digital natives, we had to learn a whole new way of being. We accepted that friends were sometimes people you never met in person, but just over the internet.
We got comfortable with “connecting” and “oversharing” on social media. We even accepted that our kids preferred to be “on the game” versus seeing their friends in real life.
But today’s digital landscape is changing again. TikTok, Multi-Player Gaming, Spatial Computing, Discord, AI, and AI powered everything is forcing us to adapt all over again.
How do we make sense of all this, and how can we harness this next wave of technological innovation so that we remain relevant and vital–and maintain a long and prosperous career?
Learn how to harness technology in an ad hoc manner, connect to younger generations, and keep up with culture-at-largel–lall while maintaining a sense of curiosity and play.
Human in the Loop
With the rapid rise of AI, are humans going to have an “extinction moment” where our limited brain processing power and mercurial mood swings give way to the hyper productive and efficient skills of AI?
As we sit in awe of AI books, programming code, architectural designs, and soon films, we wonder if the originality and creativity of humans will soon be replaced by these machines.
We try to imagine what our role in society will be and how we can keep the “human in the loop” as AI proliferates in business, education, and culture.
How can we frame our role in this new AI-powered world and how might we embrace and control this new technology as our co-pilot and not our replacement? How can we evolve with it rather than be wiped out by it?