Advertising Pioneer; Marketing Expert; Bestselling Author; "Executive of the Decade"
Jon Bond is one of the advertising and marketing industry's most recognized thought leaders and entrepreneurs. He has developed several significant companies and marketing concepts over his 40-year career.
Jon was Co-Founder and CEO of Kirshenbaum Bond and Partners (KBP). KBP was arguably the original “word of mouth” agency, well before social media appeared on the scene. The agency was the first to develop the modern, single-P&L/multi-disciplinary model. KBP also created the first pop-up store, and built one in only 18 hours during an episode of the television show, The Apprentice.
In 2008, KBP launched one of the industry's first trading desks, Varick Media Management, and was voted agency of the year (under $1BB range) later that same year. KBP was also featured in an episode of the The Simple Life, and in 2007 appeared in the Bruce Willis film Perfect Stranger, where the agency was actually written into the plot .
In 2010, KBP sold to MDC. Billings were approximately $1 billion at the time, and clients included BMW, Citi, Victoria's Secret, Target, Wendy's, and the Coca Cola Company. From 2005-2010, KBP grew revenues 300%, and maintained industry-leading margins of 27%.
From 2010 to 2012, Jon was CEO of Big Fuel, one of the world’s largest social media agencies. Big Fuel’s clients included General Motors, Gatorade, Chase, and T-Mobile. Publicis acquired Big Fuel in 2012. On the media side, Jon helped establish one of the first online media agencies (iballs), which sold to Microsoft in the early 2000s. He also co-founded Media Kitchen, an innovation-based media shop and Varick, one of the first trading desks, all under the KBP umbrella .
Jon was also Co-Chairman at The Shipyard, a full service agency operating in four U.S. cities, with data science at the center of all marketing and media decisions.
More recently, has been Chairman of Sito Mobile, a publicly traded (NASDAQ) data/technology company. Jon is also a board member of the ad tech company Kubient (NASDAQ) and is CEO of the SPAC Signal Hill (NASDAQ).
On the not for profit side, Jon was a co-founder of Evolve, the only non-partisan gun safety and responsibility group. He has also served as a board member of God’s Love We Deliver and the American Association of Advertising Agencies. Jon was an original investor and Chairman of ad fraud innovator White Ops, which was acquired by Goldman Sachs in 2020.
Jon co-authored “Under the Radar,” which has been published in 5 languages, and has sold over 40,000 hardcover copies. He also penned the “Truth In Advertising”column for Mediapost, and was a regular contributor to the Huffington Post.
He has lectured at Harvard Business School, Columbia, NYU, The University of Texas (Austin), and his alma mater, Washington University (St. Louis).
In 2011, Jon appeared in Morgan Spurlock’s documentary The Greatest Movie Ever Sold. Jon has also appeared on CNN, CNBC, 20/20, and Fox, and has been featured by Barbara Walters and Piers Morgan.
In 2010, Jon was voted number 4 in Adweek’s “Executive of the Decade” poll.
Marketing is Temporary
Own your marketing assets, don't rent them.
Most marketing is temporary. While you are spending, the metrics go up, up, up. But once you go dark, atrophy sets in fast and those same metrics go down, down, down.
The answer is to create assets that you own forever.
In this popular talk, Jon shares stories and examples from his decades of experience working with some of the biggest brands in the world, and teaches audiences how to create assets that can be leveraged over the long-term, directly affecting not only impact, but the bottom-line.
In this custom presentation, Jon teaches audiences how to transform their marketing into a valued service that consumers will pay to receive.
Please contact us for more information pertaining to this custom talk.
In a transparent world, everything you do or say is "marketing."
Hence, the most important marketing happens outside the confines of the marketing department. That's why the only person who can control the brand is the CMO.
Jon Bond shares how the best CEOs handle this role.
In today's environment, everything your company does is public knowledge. Beyond that, your labor policies in south east Asia may impact your brand more than anything in this year's marketing plan.
What’s your sustainability approach? How do you give back? What are your hiring practices? Would you have been willing to hold up production on your new iPhone in order to get stronger gorilla glass into the product?
Only the CEO can make these sorts of marketing decisions. Only the CEO can act as the public face of the company, like a Richard Branson, Elon Musk, or the late Steve Jobs .
The most important marketing today is not done in the marketing department.
Join Jon Bond as he explores the future of advertising, citing stories and case studies of building billion-dollar brands over the course of the last several decades.
Serve, Don't Sell
The CEO is the New CMO
"Jon has been at the leading edge of marketing and advertising for decades. No one in that arena has more insight or foresight."
-Tim Forbes, Chairman Forbes Digital
"Jon Bond is one of the sharpest marketing minds I've met. He knows everyone, converses in all the right jargon dialects, and sees the big picture behind all the nuances and details."
-Brendan Eich, Brendan Eiche, Co-Founder of Mozilla Firefox & Creator of Java Script
"Jon Bond has distinguished himself as an iconic figure not only in Advertising but in new media and new technology. He is witty engaging wickedly smart and imparts an aura of fun wherever he goes." -David Bell, Interpublic CEP
"Jon has an insightful, original and provocative view of where our world of brand marketing and content is headed. He has a wonderful ability to share his visionary thinking in an inspiring and entertaining way. His audience will leave with new ideas and perspectives that will make a difference in their businesses."
-Laura Ling, Former CEO of Time, Inc. and Digitas/Razorfish